Line-Up of Stars (Red) Merchant Order Form	Line-Up of Stars (Blue) Merchant Order Form	Line-Up of Stars (Green) Merchant Order Form

PROMO BROCHURES

When Topps decided to start up Garbage Pail Kids again in 2003, they sent dealers a promo (press) kit for All-New Series 1. This featured a letter, sample sheet, and a full-color, 4-page folder-style, flyer. The flyer had images of some of the cards from the series as well as a lot of 'hype' for the re-release. The format proved to be a successful way for Topps to publicize their upcoming releases, so they have continued to do it (in some form or another) for each of the All-New Series releases. Below are the front covers of each of the flyers from the ANS1 to ANS7.

All-New Series 1 Brochure 4-page Foldout	All-New Series 2 Brochure 4-page Foldout	All-New Series 3 Brochure 4-page Foldout

All-New Series 4 Brochure 4-page Foldout	All-New Series 5 Brochure 4-page Foldout	All-New Series 6 Brochure 4-page Foldout	All-New Series 7 Brochure 4-page Foldout

EXCELL DISPLAY SHEETS

'Excell Display Sheets' are 8.5" x 11", 1-sided sheets that were issued to stores (Target, etc) to aid in the displaying of All-New Series GPK Releases. They feature an image of the box on display, as well as location information, display dates, etc. To my knowledge, these were only issued for ANS1 through ANS4, as I have never seen anything for ANS5 or later. I have the sheets for ANS1 through ANS4 in my collection. A note on the ANS4 sheets...although it looks like two of the same sheet, if you look closely you can see the 'var' sheet was printed with the Upper Deck logo next to the box as opposed to the Topps logo.

All-New Series 1 Excell Display Sheet	All-New Series 2 Excell Display Sheet

All-New Series 3 Excell Display Sheet	All-New Series 4 Excell Display Sheet	All-New Series 4 (var) Excell Display Sheet

MAGAZINE ADVERTISEMENTS

Part of the ad campaign for All-New Series 1 was a full-page advertisement in MAD Magazine, combined with 3 stickers from the upcoming release. The ad featured a couple characters from ANS1 and a glimpse at the 'mini' gum-stickers...but the best part of the advertisement was that purchasers of the magazine received 3 stickers. The back of the sticker sheet featured a complete checklist for the All-New Series 1 release. (The ANS1 Ad below is the sample sheet from the press kit described above.)

All-New Series 1 Ad Mad Magazine	ANS1 Free Stickers Mad Magazine	All-New Series 1 Ad Topps Press Kit

PROMO CARDS

Starting with All-New Series 3, Topps used 'Promo' cards to hype an upcoming release. The card features a character used in the upcoming series on the front, and a 'Coming Soon' type display on the back with some general information as to when the series will be released.. These cards are not sold by Topps, rather they are generally distributed at large events like the San Diego Comic Con in an effort to get the word out to as many people as possible.

ANS3 Promo Christina Ugilera	ANS5 Promo Batty Brad	ANS6 Promo Alien Alan	ANS7 Promo Dough Boyd